Reading's Skills Academy for Data Analytics & Digital Marketing
We deliver inspirational and engaging training programmes designed to help people improve their skills and transform their careers, whatever their background. Our specialist courses in data analytics and digital marketing are fully funded for individuals and self-employed people, with employers paying just 10-30% of costs depending on company size.
Based in the heart of Reading, our academy combines expert instruction with hands-on practice, ensuring you develop the skills employers value in a supportive, face-to-face environment. Our twice-weekly classes create accountability and community that online courses simply can't match.
Take the First Step Today
Whether you're looking to break into a new field, advance your career, or simply learn something new, our academy has something for you. Browse our courses in data analytics and digital marketing today, and take the first step towards a brighter future. With our training, you'll gain the skills, confidence, and connections needed to succeed in today's digital world. Join us and discover the power of lifelong learning!
Why The Curious Academy Works
Our approach to professional skills training creates exceptional outcomes for our students:
Industry Expert Instructors
At our academy, we pride ourselves on the quality of our instructors. Our course directors are from industry who bring years of real-world experience to the classroom. They're passionate about sharing their knowledge with the next generation of talent and creating a supportive and engaging learning environment.
Hands-On Learning That Sticks
We believe in the power of face-to-face instruction, peer collaboration, and direct feedback. With small class sizes and personalised attention, you'll have the opportunity to ask questions, get feedback, and collaborate with your peers on projects that reflect genuine industry scenarios.
Fully Funded Training Opportunities
Our Skills Bootcamps are part of the Government's Lifetime Skills Guarantee, helping everyone gain skills for life. These courses are free for individuals and self-employed small business owners, giving people the opportunity to build up sector-specific skills and fast-track to an interview with an employer. For businesses sending employees, costs are just 10-30% depending on company size.
Direct Path to Employment
Completing our bootcamps not only equips you with sought-after skills but also positions you for job interviews. We maintain strong relationships with employers throughout Berkshire, provide dedicated career support, and design our courses specifically to fill the skills gaps in our local economy.
Our Career-Focused Courses
Data Analytics
In today's data-driven world, the ability to harness the power of information is a game-changer. Our data analytics courses are designed to equip you with the tools and techniques needed to turn raw data into actionable insights. From data collection and cleaning to advanced analytics and visualisation, our expert instructors will guide you through every step of the process.
You'll learn to work with SQL, build interactive dashboards, and translate numbers into strategic business recommendations. With hands-on projects and real-world case studies, you'll gain practical experience that will set you apart in the job market.
Digital Marketing For Employability and Small Business
In the digital age, effective marketing is all about connecting with your audience in the right place, at the right time, with the right message. Our digital marketing courses teach you how to create compelling content, optimise websites for search engines, run successful social media campaigns, and measure the impact of your efforts.
From mastering email marketing to navigating the complexities of pay-per-click advertising, our courses cover every aspect of digital marketing. You'll learn from industry experts who have years of experience driving results for businesses of all sizes, and create actual campaigns for real organisations. We are also proud to be part of the Semrush for Education programme, which is part of the Semrush Academy
Skills Bootcamps - Free Training for In-Demand Skills
Our Skills Bootcamps are free, flexible courses of up to 16 weeks, giving people the opportunity to build sector-specific skills and fast-track to an interview with an employer. We currently run two Skills Bootcamps in data analytics and digital marketing as part of the Government's Lifetime Skills Guarantee.
These courses are completely free for individuals, including self-employed people and small business owners. Whether you're looking to enhance your own skills as a freelancer or grow your small business, you can access our full training at no cost.
We immerse you in the essentials of your chosen field through hands-on projects that reflect genuine industry scenarios. What sets us apart? Our course directors come from the very industries they teach, offering firsthand insights and a curriculum that's perfectly in tune with today's market.
In a vibrant and encouraging setting, we're dedicated to making your learning journey both memorable and worthwhile, with all the support you need to succeed.
For Businesses: Upskill Your Team Cost-Effectively
For businesses in Berkshire, developing your team's digital and data capabilities has never been more accessible. Through government co-funding initiatives, eligible businesses can access our professional training courses while paying just 10-30% of the standard course fee, depending on company size.
This represents an extraordinary opportunity to:
Develop existing talent rather than facing the costs and uncertainties of new recruitment
Create new digital and data capabilities that directly impact your bottom line
Improve retention by investing in your employees' professional development
Stay competitive in an increasingly digital business environment
The process is straightforward – we'll guide you through the eligibility criteria, help with the necessary paperwork, and design a training schedule that minimizes disruption to your operations. Your employees will attend our central Reading location twice weekly, bringing their new skills and insights back to your business throughout the course.
Conveniently Located in Reading
Our academy is situated in the heart of Reading, making it easily accessible for students from across Berkshire and the surrounding areas. This central location offers excellent transport connections, with:
Short walking distance from Reading train station
Nearby bus stops serving multiple routes
Accessible parking options in the vicinity
Cycle-friendly access and storage
Our in-person training format requires attendance twice weekly throughout the course. This consistent schedule creates accountability, builds community among students, and allows for the kind of hands-on instruction that online learning simply can't match.