Digital Marketing Skills Bootcamp - Your Questions Answered

What's the essence of the Bootcamp?

Our Digital Marketing Skills Bootcamp is a government-backed, 16-week intensive programme designed to equip you with cutting-edge digital marketing skills. As part of the Government's Lifetime Skills Guarantee, this course not only hones your abilities but also fast-tracks you to an employer interview upon completion.

How is the Digital Marketing course structured over the 16 weeks?

The bootcamp spans 16 weeks, with a weekly schedule that includes two three-hour on-site learning days (Wednesdays and Fridays from 9am to 12pm) in Reading, complemented by additional virtual learning sessions. This structure ensures a comprehensive learning experience while offering flexibility.

Is there a cost associated?

For eligible participants, the bootcamp is fully funded. To qualify, you need to be 19 years or older, have the right to work in the UK, and be either unemployed, economically inactive, self-employed, or in part-time work looking to transition into a digital marketing career.

What's the weekly time investment required?

You'll spend six hours per week in face-to-face sessions at The Curious Lounge in Reading (three hours across two days). The core programme requires a total of 96 learning hours over 16 weeks.

Where are the in-person classes held?

All face-to-face classes take place at The Curious Lounge, located at 1st Floor, Pinnacle, 20 Tudor Road, Reading, RG1 1NH.

What key skills does the Digital Marketing Skills Bootcamp cover?

The curriculum encompasses a wide range of crucial digital marketing skills, including:

• Competitor Analysis & Addressable Markets

• Digital Lead Generation & Marketing Automation

• Graphic Design & Branding

• Market Research

• Omnichannel Marketing Strategy & Integrated Campaigns

• Search Engine Optimisation (SEO)

• UX & UI best practices

• Paid Media Campaigns

• Social Media Marketing & Content Creation

• Website Design & Development (Wix, Squarespace, WordPress)

You'll also have the opportunity to specialise in areas such as analytics, content creation, marketing automation, SEO, and website design.

What are the eligibility criteria for a free place in the Digital Marketing course?

To qualify for a free place, you must:

• Be at least 19 years old

• Have the legal right to work in the UK

• Be either unemployed, economically inactive, self-employed, or in part-time employment and looking to start a career in Digital Marketing

Can currently employed individuals participate in the Digital Marketing Skills Bootcamp?

Yes, employed individuals interested in upskilling can participate. In these cases, employers contribute a small portion of the costs, with the exact amount depending on the size of the company. For precise details, we recommend contacting our course advisors.

What career opportunities can I explore after completing the Digital Marketing course?

Upon completion, you'll be well-equipped for various digital marketing roles, including:

• Advertising and Media Executive

• Content Co-ordinator

• Digital Community Manager

• Digital Marketer

• Marketing Analyst

• Marketing Assistant

• Marketing Executive

• Market Research Executive

• SEO Executive

• Social Media Executive

Is there any post-programme support for Digital Marketing graduates?

Absolutely. After completing the programme, you'll have six months of access to our study zone. Furthermore, you'll be invited to join our graduate peer network, facilitating ongoing learning and professional connections.

How often do I need to attend in-person classes ?

In-person classes are held twice a week at our facility in Reading town centre.

Can you elaborate on the blended learning approach used in the training?

We employ a blended learning model, combining weekly face-to-face sessions for practical, hands-on training with online learning modules. This method offers both flexibility and comprehensive experience with digital marketing tools and strategies.

Is there an opportunity to focus on specific areas of digital marketing during the bootcamp?

Yes, we offer the flexibility to specialise in specific areas such as analytics, content creation, marketing automation, SEO, and website design as part of your learning journey.

What if I don't have the necessary technology to participate?

Don't worry if you don't have access to a suitable digital device. We can provide you with a device to borrow for the duration of the course.

Are there options for companies wanting to enhance their team's skills through this bootcamp?

Indeed, we welcome employers looking to upskill their teams. Companies pay a nominal fee - either 10% or 30% of the total cost, depending on their size - making it an affordable option for workforce development.

How do I apply?

You can apply for a place here

Is the Digital Marketing Skills Bootcamp part of any government initiatives?

Yes, our Skills Bootcamps are part of the Government's Lifetime Skills Guarantee, an initiative aimed at providing lifelong learning opportunities for all.

What type of projects will I work on?

You'll work on real-life projects, designed to give you hands-on experience and to showcase your skills to potential employers. These projects are crucial for developing both technical and soft skills, and for building a professional portfolio.

How does the course prepare participants for the job market?

Our bootcamp is tailored to provide you with in-demand digital marketing skills through real-life project work. We also assist in securing a job interview for you upon completion of the programme.

Are there any additional learning opportunities provided as part of the course?

Yes, we're proud to offer our students additional learning opportunities through partnerships with industry leaders. These include the Hootsuite Educators Programme, Canva Nonprofits, HubSpot Education Partner Programme, and Salesforce Power of Us Programme.