Small Business Digital Marketing Course. Your Path to Customer Growth

Why should I, as a small business owner, consider this Digital Marketing course?

As a small business owner, your digital marketing skills are crucial for attracting new customers and growing your business. Our course is specifically designed to give you the tools to leverage the digital landscape and boost your online presence. The best part? It's fully funded, meaning it's free for self-employed individuals who are ready to enhance their digital marketing capabilities.

How might this course help me reach new customers?

Our course focuses on giving you practical, applicable skills. You'll learn about competitive research, paid media strategies, website development, and SEO. By the end of the course, you'll have the knowledge to create online content, optimise your website for search engines, and run paid campaigns. These skills can contribute to improving your online visibility and reaching potential customers.

What makes this Digital Marketing course different from others?

Our course is tailored for small business owners and self-employed individuals. You'll work on your own business assets throughout the course, meaning the learning is directly relevant to your business. Additionally, you'll be learning alongside other entrepreneurs, creating a network of like-minded individuals who can support each other's growth even after the course ends.

How long is the course and what's the time commitment?

The course runs for 16 weeks, with two in-person sessions per week in Reading (Wednesdays and Fridays from 9am to 12pm). There's also a three-hour virtual live session each week and optional self-paced learning. It's a significant time investment, but it's structured to provide comprehensive learning while allowing you to continue running your business.

I'm not tech-savvy. Is this course suitable for me?

Absolutely! Our course is designed for all skill levels, from complete beginners to those looking to refine existing skills. We start from the basics and progress at a pace that ensures everyone can keep up. By the end, even those who were initially hesitant about technology often find themselves more confident in navigating the digital marketing landscape.

What specific skills will I learn that could help my business grow?

You'll gain knowledge in a range of areas crucial for small business growth, including:

• Competitor Analysis & Market Research

• Digital Lead Generation & Marketing Automation

• Graphic Design & Branding

• Omnichannel Marketing & Integrated Campaigns

• Search Engine Optimisation (SEO) & User Experience (UX)

• Paid Media Campaigns

• Social Media Marketing & Content Creation

• Website Design & Development

Each of these skills plays a role in developing a strong online presence in today's digital world.

How hands-on is the learning experience?

The course is very practical. Our sessions are interactive and engaging, where you'll work on real projects - your own business projects. This means you're not just learning theory, but actively working on your business's digital presence throughout the course.

I'm worried about the cost. How much is the course?

Here's the good news - the course is fully funded for eligible participants. If you're self-employed, aged 19 or above, and have the right to work in the UK, you can access this training at no cost to you. It's an opportunity to gain skills that could be valuable for your business.

How might this course help me improve my business's online presence?

By the end of this course, you'll have a comprehensive understanding of various aspects of digital marketing. You'll know how to research your market, create content, optimise your online presence, and run campaigns. This knowledge could help you enhance your business's digital strategy.

Can I really spare the time away from my business for this course?

While it might seem challenging to take time away from your day-to-day operations, consider this course as an investment in your business's future. The skills you'll gain could help you operate more efficiently in the digital space. Many past participants have found the learning experience to be valuable for their business.

What if I don't have the necessary technology to participate?

Not to worry! If you don't have access to a suitable digital device, we can provide one for you to borrow for the duration of the course. We want to ensure that technology isn't a barrier to your learning.

How do I sign up for this opportunity?

If you're interested in enhancing your digital marketing skills, you can apply for a place on our course. It's an opportunity to gain new skills that could benefit your business - at no cost to eligible participants. We encourage you to apply and take a step towards expanding your digital marketing knowledge!