My 16-Week Journey at The Curious Academy.
When I first joined The Curious Academy, I knew nothing about digital marketing. Today, I’m amazed by how much knowledge I have gained in such a short time. I’m excited to share how this experience has transformed my career path and equipped me with valuable skills for the digital marketing landscape. Here’s a snapshot of my journey.
The Learning Environment
I feel it is important to mention the vibrant atmosphere within The Curious Lounge. The open space is full of plants and funky vintage decor, with lots of names and stories to go with them, inspiring creativity.
The curious team is outstanding. They're friendly, supportive, chatty and make sure you have what you need. The drinks are a great perk of the course, and the added pleasure of the team getting to know you and what you like is a bonus.
Our course leader, Louize, was exceptional - always ready to help and guide us through each new challenge.
Key Skills Acquired
Social Media Management: I discovered a passion for creating engaging content and developing comprehensive social media strategies.
Website Design: Using platforms like WordPress and Wix, I learned to balance creativity with user-centric functionality.
SEO and Analytics: Tools like SEMrush opened my eyes to the power of data in optimising online presence and understanding market trends.
Content Creation: From Google Ads to blog posts, I honed my skills in crafting compelling content across various platforms.
Real-World Application
One of the most valuable aspects of the course was the opportunity to work with an actual client. This hands-on experience allowed us to apply our learning in a real-world context.
A few things this helped with are:
Conducting comprehensive market research
Creating targeted buyer personas
Developing and presenting a full-scale digital marketing campaign
Receiving and incorporating client feedback
This practical application bridged the gap between theory and real-world marketing challenges.
Blending Past and Present
This journey has been about more than just acquiring new skills. It’s been a transformative experience that has helped me discover a career path that I am genuinely excited about. The course has not only equipped me with valuable skills but also ignited a passion for continuous learning in this dynamic field.
My extensive background in retail management has given me a unique perspective on customer relations and team leadership. Now, I'm excited to apply these strengths to the digital realm, combining my people-oriented skills with my newly acquired technical knowledge.
Looking Ahead
As I reflect on this journey, I'm filled with excitement for what lies ahead. I can't wait to apply my knowledge in future roles and continue growing as a digital marketing professional in this ever-evolving field.
I'm now seeking opportunities to apply my skills and contribute to innovative digital marketing initiatives. I'm particularly keen to contribute in areas of content creation, SEO optimization, and social media strategy. However I am open to all types of Digital Marketing, as long as I am learning, growing and thriving.
To anyone considering a career change or looking to upskill in digital marketing, I wholeheartedly recommend The Curious Academy. It's been a life-changing experience, and I'm grateful for the knowledge, skills, and confidence I've gained in just 16 weeks.
Here's to the next chapter in my newly found career!