Practical Digital Marketing Training for Career Success
Our 12-week Digital Marketing Skills Bootcamp delivers practical, results-focused training for those looking to launch or advance their marketing careers. In a world of theoretical online courses, we take a different approach – you'll learn by doing, creating real campaigns and developing a portfolio that demonstrates your abilities to employers.
Digital marketing continues to evolve rapidly, creating exceptional opportunities for professionals with practical skills across multiple channels. Our course teaches both the strategic understanding and technical implementation expertise needed to succeed in this dynamic field.
The bootcamp runs twice weekly at our central Reading location, combining expert instruction with hands-on project work on real-life client briefs. This in-person format allows for collaborative learning, immediate feedback, and the development of communication skills that are essential in marketing roles.
Best of all, as a Skills Bootcamp participant, your training is fully funded, with no course fees to pay, and includes support to help you secure job interviews upon completion.
Designed for Career Starters and Changers
Our Digital Marketing Skills Bootcamp is perfect for:
Career Starters
If you're looking to begin your professional journey in marketing, this bootcamp provides the comprehensive foundation and practical skills employers demand. Ideal for recent graduates or those early in their working life who want to specialise in this growing field.
Career Changers
For those looking to transition from other sectors into digital marketing, the bootcamp offers a structured pathway to develop relevant skills and build a professional portfolio. Whether you have some marketing experience or are completely new to the field, our practical approach will help you build employer-ready capabilities.
Career Advancers
If you're already working in a related field and want to add digital marketing capabilities to your professional toolkit, this course provides both breadth and depth of practical knowledge to help you progress.
What unites these groups is the need for practical, implementable knowledge rather than just theory – exactly what our bootcamp delivers.
We work with local employers to help you connect with job opportunities that match your new skills, and we'll support you in preparing for interviews to help you take that next step in your career. Ready to join our 12-week Digital Marketing Bootcamp? All you need is to be comfortable with everyday tech basics – like opening a laptop, sending emails, creating simple documents, and finding your way around Google!
Designed to give you in-demand digital marketing skills, whilst working on real life projects, with industry experts to bring the content alive. We work with you to secure a job interview at the end to start your career. Skills Bootcamps are part of the Government’s Lifetime Skills Guarantee, helping everyone gain skills for life. Register your interest for our next 12-week Digital Marketing certified program today! You will need to be able to attend in person in Reading.
What You'll Learn
Our industry-curated curriculum combines strategic understanding with hands-on implementation across key digital marketing disciplines:
Digital Marketing Foundations
Establish the strategic framework that makes tactics effective. Develop a comprehensive understanding of the digital customer journey, learn to identify and target appropriate audience segments, and create digital strategies aligned with business objectives.
Market Research & Competitor Analysis
Learn how to research like a pro, understanding addressable markets and conducting effective competitor analysis to inform marketing strategy.
SEO & Website Optimisation
Master on-page and technical SEO best practices to improve visibility in search results. Learn to structure websites effectively for both users and search engines and AI
Content Marketing & Creation
Develop practical skills in content strategy and creation, learning to produce effective written, visual, and video content that resonates with target audiences. Includes graphic design, branding fundamentals, and content management systems.
Social Media Marketing
Beyond just posting updates, learn to develop strategic approaches to social media that build audiences and drive business results. This includes channel selection, content planning, community management, and effective engagement strategies.
Website Design & Development
Get hands-on experience with popular platforms like Wix and Squarespace, learning to create and manage effective websites and understand UX/UI best practices.
Analytics
Create and manage campaigns across search and social platforms, develop effective audience targeting strategies, and use analytics to continuously improve performance and ROI.
Omnichannel Marketing & Integrated Campaigns
Bring everything together to create comprehensive marketing strategies across multiple channels, culminating in your final project: a complete digital marketing plan for a real business.
Programme Format & Benefits
Our 12-week Skills Bootcamp is designed for maximum career impact with minimum disruption to your current commitments:
Blended Learning Approach
Three hours of in-person learning at The Curious Lounge in Reading twice a week (total 6 hours weekly)
Optional self-paced learning with 50 hours access a month to The Curious Lounge whilst studying
Career Support
Support to help you prepare for job interviews
Ongoing access to our study zone for six months after the programme
Join our graduate peer network for continued learning and networking opportunities
Expert Instruction
Learn from industry professionals with real-world experience
Small class sizes ensuring personalised attention and feedback
Content co-created with experts in the field to ensure relevance
You must be able to commit to the full hours learning.
Read our Frequently Asked Questions
Funding & Eligibility
Our Digital Marketing Skills Bootcamp is fully funded for eligible individuals, meaning there are no course fees to pay.
Eligibility Criteria:
UK/EU residency status
Age 19+ at the start of the course
Not currently enrolled in another government-funded course
Additional criteria apply – we'll guide you through the full eligibility check
Skills Bootcamps are part of the Government's Lifetime Skills Guarantee, helping everyone gain skills for life. The application process is straightforward, and our team will support you through each step.
We are proud to be able to offer our students additional learning opportunities through the Hootsuite Educators Programme, Canva Nonprofits, Hubpost Education Partner Programme and Salesforce Power of Us Programme
Contact Us
If you would like to learn more before applying please complete this form and we will be in touch.