There is always a story to tell, meet Kirsten
My Journey
I joined the Digital Marketing course at The Curious Academy, unsure of how to bridge the gap between my education and the professional industry. As a job seeker, I was eager to develop new skills, but I never expected that this would lead to me launching my own business. The encouragement and support I received from Louize and my fellow students was the push I needed. They believed in my potential, and I decided to take that leap of faith. With a background in graphic design and a deep passion for visual art, I found my creative outlet through bespoke illustrations and design, which led me to start Kirsten B Designs.
Embracing the journey
The journey so far has been an exciting and fulfilling one. The digital marketing tools and strategies that I learned have now become key elements for growth, especially when it comes to SEO and creating effective strategies to help me thrive and stand out.
How the course helped me develop my skills
The Digital Marketing course provided me with a strong foundation in key marketing principles, equipping me with the knowledge to promote my business effectively. Learning about analytics, content marketing, SEO , and social media strategy allowed me to focus on things I never thought of before and grow my online presence.
One of the most valuable aspects of the course was gaining hands-on experience. I applied what I learned directly to my business, implementing SEO techniques that helped improve my website’s visibility. I also discovered the power of digital marketing, ensuring that I communicate my unique value clearly and effectively.
Expanding my network
Beyond the technical skills, The Curious Academy introduced me to an incredible network of like-minded individuals. Collaborating with my peers on projects, receiving feedback, and engaging in discussions about all types of industries all helped shape my approach to starting my business and making my presence online more visible. The supportive environment at The Curious Academy fostered connections that continue to build and inspire me.
The encouragement and collaboration didn't stop in the classroom. I had the opportunity to work on real-world projects, including creating a custom illustration of Bernard for Louize and designing a product label for a fellow student. These experiences not only showcased my abilities but also strengthened my confidence in offering my services to a broader audience.
The unique value of Kirsten B Designs
What sets my business apart is the bespoke nature of my work. Kirsten B Designs began as a simple portfolio site that transformed into a business focused on custom illustrations and design with an authentic, hand-drawn sketch style. I specialise in bringing my clients' unique stories to life, whether that’s through detailed illustrations or tailored design solutions that reflect their vision. My graphic design background, combined with my love for art, allows me to create visuals that are both creative and strategic.
What drives my passion for this journey
What I enjoy most about this journey is the ability to create ,make an impact and apply what I have learnt. The freedom to bring ideas to life and help others communicate their stories in a visually captivating way is what fuels my passion every day. Every project I take on is a chance to push my creative boundaries and deliver something unique.
The skills I gained from the Digital Marketing course continue to play a crucial role in my business. From understanding my target audience to crafting compelling brand messages, I feel better equipped to navigate the evolving digital landscape with confidence.
Looking Ahead
In the next few years, I’m excited about the opportunity to help even more business owners and individuals create their stories. My goal is to continue growing and creating meaningful work that resonates with others. With the knowledge and connections I gained from the Digital Marketing course, I feel well-prepared to expand my reach and refine my offerings.
Advice for aspiring entrepreneurs
For anyone considering starting their own business or developing new skills, my advice is to take that first step. It might be daunting at first, but you never know where it will lead or what opportunities may come your way. Whether you’re just starting out or building on what you already know, it’s the courage to begin that makes the difference. Surround yourself with a supportive network, invest in learning, and embrace the process.
How you can support me
There are many ways you can help support me. A few ways are to spread the word by sharing my work with friends and family, follow and engage with me on social media, or leave a comment if you've enjoyed my designs. If you know someone who might benefit from custom illustrations or design services, referring them my way is greatly appreciated. You can find me on instagram @kirstenbdesigns or my website at https://www.kirstenbdesigns.co.uk